It’s a follow on from a piece he wrote in 2007, called 20 Things You Must Know About Music Online and is quite thought provoking.
He talks about the 5 ages of media: Oral, Scribal, Print, Electric & Digital. He argies that in all of these ages we’ve been looking at the future in reverse as if through a rear view mirror. We see where we’ve come from, not where we are or where we’re going to.
Two comments struck me as important conclusions and I want to focus on these:
- Opinion Leaders Rule – there are some key “tastemakers” in the digital age. Although I’d like to think that my podcasts and this netlabel are striving to be “tastemakers”, Dubber does go on to mention that in the digital age, everyone is an influencer.
- To make a difference in the digital media age, we must stop making electric age media (e.g. records) and make digital age media: make conversations.
So here’s the challenge: Should Angel Dust Records continue to focus on my role as “tastemaker”, providing you with music that I believe should reach a wider audience or should you be more involved? Should the releases that come out here be part of a conversation?
If I accept the challenge to be be influenced by you, will you engage in that conversation and be that influencer?