Interesting article from Neil March, who manages Demerera Records, presents Trust The Doc on ExileFM and works on Fresh On The Net, as well as working on the Grassroots Music Network with myself and Sue Oreszczyn.
It’s all about the Do’s and Dont’s of plugging and promotion. One of Neil’s comments is about the lack of artist websites, which is a pet-peeve of mine. I don’t know how many times I’ve played an artist on one of my podcasts who has no website to direct potential listeners to. Even if you can’t be bothered to manage your own website artists should at least own their domain name and point it at their bandcamp, souncloud or spotify pages.
Artists just need to think like a listener: “Oh I heard that on Pete’s show and would like to hear more” and then find out that there’s nowhere to go to! Well, that’s not strictly true because I always find something to link to, be it the netlabel, a wikipedia page or a youtube video. But the fact remains musical artists should have somewhere for the listener to listen to their tracks. It seems fundamental, yet so many artists cannot be arsed to do this.
Read Neil’s full article HERE at Fresh on the Net!
